Empowering Design with User-Centric Insights
Hi there!
I’m Mel, a User Experience Researcher.
I use empathy for users to drive evidence-based design decisions.
Case Studies
Designing a NGO website to increase credibility and fundraising opportunities
Empowering expats to access essential information about living in Iceland
Prompting users for online feedback
Testimonials
Louis Allgood, Delivery Manager - Justice Digital
I worked with Mel as part of a discovery project into digital reform of the Mental Health Act. Mel was instrumental in enabling us to understand who are our users and what are their needs. Mel’s ability to navigate complex work was outstanding. She organised and led in depth 1-2-1 interviews with a variety of users. Thanks to Mel we effectively safeguarded research participants and fellow researchers amidst extremely sensitive research whilst gaining rich detailed insights.
I won’t forget Mel's creative research analysis. She articulated our findings with a multitude of models/visuals whilst highlight the key user needs. The analysis was highly memorable and received great feedback from stakeholders.
As a Delivery Manager I strongly recommend the opportunity to work with Mel. Her commitment and dedication to understanding user needs will benefit any team
Ása M. Ólafsdóttir, Senior HR Manager, CCP Games
I had the pleasure of working with Mel for five years at CCP Games, Iceland when she joined our HR Team as HR Ops Director in 2013.
Her role was to select and implement a new HR information system for this global video games company; a huge task that required great project management skills, critical thinking and organization. Mel brought all of that and more.
I have worked with many amazing professionals in my lifetime, but Mel is one of the best. She has a great work ethic, is both conscientious and motivated and rises to every challenge. She is knowledgeable and a pleasure to work with and demonstrates her integrity and intelligence in everything she does. She positively impacted the HR Team with her inspiring and optimistic outlook; shared her knowledge and demonstrated exemplary work ethic.
Mel was always an important and appreciated member of the team. I highly recommend her and would love the opportunity to work with her again. She will be an asset to any company she decides to join.
How I can help you
User Research
Elevate your product's potential with my comprehensive user research service.
By delving into user behaviours, preferences, and needs, I provide invaluable insights to drive informed design decisions. From identifying pain points to uncovering optimization opportunities, my user research ensures a more user-centric, accessible, and engaging experience.
With a focus on usability improvements and customer satisfaction, my services lead to increased product success, customer loyalty, and a competitive advantage in the market. Let user research be the cornerstone of your product's success.
UX Audit
Empower your digital success with a comprehensive UX audit.
Uncover user pain points, enhance satisfaction, and optimize the user journey with expert insights. From usability improvements to accessibility enhancements, my UX audits align your digital asset with industry best practices, saving you time and resources while increasing conversions and engagement.
Gain a competitive edge by prioritizing impactful changes that deliver an exceptional user experience, driving your product towards greater success.